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Privacy Policy

Last updated: 31 March 2026 · Compliant with UK GDPR & Data Protection Act 2026

Privacy at a Glance

  • ✓We never sell your personal data to third parties.
  • ✓Analytics and advertising cookies require your explicit consent.
  • ✓You can delete your data by contacting us at any time.
  • ✓We comply fully with UK GDPR and the Data Protection Act 2018.

1. Who We Are

UKBestCasinoSites.org ("we", "us", "our") is an affiliate casino comparison website operated in the United Kingdom. We are committed to protecting the privacy and personal data of all users ("you") in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For data protection enquiries, contact us at: privacy@ukbestcasinosites.org.

2. Data We Collect

We may collect and process the following types of data: • Usage Data: IP address, browser type, pages visited, time on site, referring URL — collected automatically via server logs and analytics tools. • Contact Data: Name and email address if you submit a contact form. • Cookie Data: Consent preferences, session identifiers, and analytics identifiers stored in cookies (see Section 5 for full cookie details). • Click Data: Anonymised click tracking data for affiliate performance measurement (e.g., click IDs such as gclid from Google Ads). We do not collect sensitive personal data, financial data, or data relating to gambling activity.

3. How We Use Your Data

We use your data for the following purposes: • To operate and improve our Website (legitimate interest). • To respond to contact form submissions (contract performance / legitimate interest). • To analyse Website traffic and user behaviour via Google Analytics (with consent). • To measure affiliate marketing performance (legitimate interest). • To show relevant advertisements via Google Ads (with consent). • To comply with legal obligations.

4. Legal Basis for Processing

Our processing of your personal data is based on: • Consent: For analytics cookies, advertising cookies, and any direct marketing (you can withdraw consent at any time). • Legitimate Interests: For operating the Website, preventing fraud, and improving our services. • Legal Obligation: Where required by applicable law.

5. Cookies & Tracking

We use cookies and similar technologies. Cookies are small text files stored on your device. We use the following types of cookies: • Strictly Necessary Cookies: Required for the Website to function (e.g., session cookies, consent preference cookies). These cannot be disabled. • Analytics Cookies: We use Google Analytics to understand how visitors use our Website. These are only set with your consent. You can opt out via our Cookie Consent banner. • Advertising Cookies: We may use Google Ads cookies to measure the performance of advertising campaigns and to retarget visitors. These are only set with your consent. • Affiliate Tracking: Click ID parameters (e.g., gclid) are captured from URLs and stored in a first-party cookie for up to 90 days to attribute affiliate commissions. You can manage your cookie preferences at any time via our Cookie Consent panel. You can also delete cookies via your browser settings. Note that disabling certain cookies may affect Website functionality.

6. Third-Party Services

We use the following third-party services that may process your data: • Google Analytics (Google LLC): Website analytics. Data may be transferred to the USA under Standard Contractual Clauses. Privacy Policy: policies.google.com/privacy. • Google Ads (Google LLC): Advertising measurement. Data processed under Google's privacy framework. • Affiliate Networks: We work with casino operators and affiliate networks. Click data may be shared with operators to attribute referrals. We share only anonymised click identifiers, not personal data. All third-party processors are bound by data processing agreements and comply with UK GDPR.

7. Data Retention

We retain personal data only for as long as necessary for the purposes stated in this policy: • Contact form data: Up to 2 years from last contact. • Analytics data: As per Google Analytics data retention settings (default: 14 months). • Cookie consent records: 1 year from consent, then renewed on revisit. Anonymised aggregate data may be retained indefinitely.

8. Your Rights (UK GDPR)

Under UK GDPR, you have the following rights regarding your personal data: • Right of Access: Request a copy of the personal data we hold about you. • Right to Rectification: Request correction of inaccurate or incomplete data. • Right to Erasure: Request deletion of your personal data ("right to be forgotten"). • Right to Restrict Processing: Request that we limit how we use your data. • Right to Data Portability: Request your data in a portable format. • Right to Object: Object to processing based on legitimate interests or for direct marketing. • Rights Related to Automated Decision-Making: We do not use automated decision-making or profiling. To exercise any of these rights, contact us at privacy@ukbestcasinosites.org. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, or disclosure. These include HTTPS encryption, secure server configurations, and access controls. However, no data transmission over the internet can be guaranteed as completely secure.

10. Children's Privacy

This Website is strictly for users aged 18 and over. We do not knowingly collect personal data from individuals under 18 years of age. If you believe a child has provided us with personal data, please contact us immediately at privacy@ukbestcasinosites.org and we will delete the data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect the most recent revision. We encourage you to review this policy periodically. Significant changes will be communicated via a notice on our Website.

12. Contact Us

For any privacy-related questions, data subject requests, or complaints: Email: privacy@ukbestcasinosites.org Website: ukbestcasinosites.org/contact ICO (UK Data Protection Authority): ico.org.uk · 0303 123 1113